If you want to understand how the world is changing, what’s really happening and how we can all find our way, this book could not be coming at a better time.


A must-read, New Power is a gift to our movements. It’s not just about going viral—it’s about connecting millions of people to roll up our sleeves and create the changes we long for.

ALICIA GARZA, Co-founder, Black Lives Matter

An essential and extremely insightful guide for anyone who wants to maximize the opportunities for progress and impact in today’s new tightly connected world.

REID HOFFMAN, Co-founder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You

This book will inform and inspire all those wanting to make change... and achieve a goal against all odds.

JANE GOODALL, PhD, DBE, Founder - the Jane Goodall Institute & UN Messenger of Peace

This fascinating book will transform your understanding of how to gain power - and how to use it for good.

ADAM GRANT, New York Times bestselling author of Originals and Give and Take.

If you do not understand new power, you will not fare well in the new networked world of the 21st century. It’s that simple.

ANNE-MARIE SLAUGHTER, President & CEO, New America

New Power masterfully draws out the big battle of our times—whether all this new power will end up being used for good or bad.

CRAIG NEWMARK, Founder of Craigslist

A vital book. New Power can light a flame bright enough to outshine the glinting fangs and tiki torches.

RUSSELL BRAND, Actor, author and comedian

This is the cool, clear guide we all need to navigate the Trump era.

ANTHONY ROMERO, Executive Director of the ACLU

A wonderfully incisive contribution that not only explains how the dynamics of power are changing, but also provides the tools—and the confidence—to harness those changes to build businesses, spread ideas, and make a better world.

PAUL POLMAN, CEO of Unilever

A much needed dose of optimism, helping us understand that the future is ours for the making. A must-read for today’s leaders in any field.

AI-JEN POO, Executive Director of National Domestic Workers Alliance and recipient of MacArthur “Genius" Award

New Power is a tour-de-force by two of the great mobilizers of the First Global generation.

HOWARD DEAN, Former Governor of Vermont and former Chair, DNC

In an age of “fake news” and online harassment, New Power offers an algorithm for authentic activism and should be indispensable tool in the fight against extremism.

JONATHAN GREENBLATT, CEO and National Director of the Anti-Defamation League (ADL)

New Power addresses a vital issue for our times: how to make the voices and choices of all, not just a few, count for something.

DAVID MILIBAND, CEO of International Rescue Committee and former UK Foreign Secretary

This Is New Power

In this indispensable guide to navigating the 21st century, two visionary thinkers reveal the unexpected ways power is changing— and how “new power” is reshaping politics, business, and life

Why do some leap ahead while others fall behind in our chaotic, connected age? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our time—the rise of mega-platforms like Facebook and Uber; the out-of-nowhere victories of Obama and Trump; the unexpected emergence of movements like #MeToo—and reveal what’s really behind them: the rise of “new power.”

For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This “old power” was out of reach for the vast majority of people. But our ubiquitous connectivity is making possible a different kind of power. “New power” is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency—and it is most forceful when it surges.

New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism and pop culture, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right’s “intensity machine.”

In an era increasingly shaped by new power, this ground-breaking book offers us a new way to understand the world – and our role in it.


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New Power is the follow-up to Jeremy Heimans and Henry Timms’ landmark Harvard Business Review article and TED talk. It combines years of original research and decades of experience as movement-builders and leaders of world-changing organizations.


(right) is a lifelong activist and the co-founder and CEO of Purpose, an organisation that builds and supports social movements around the world.


(left) is president and CEO of the 92nd Street Y, a visiting fellow at Stanford and co-founder of #GivingTuesday, an international day of philanthropy.