This Is New Power
In this indispensable guide to navigating the 21st century, two visionary thinkers reveal the unexpected ways power is changing— and how “new power” is reshaping politics, business, and life
Why do some leap ahead while others fall behind in our chaotic, connected age? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our time—the rise of mega-platforms like Facebook and Uber; the out-of-nowhere victories of Obama and Trump; the unexpected emergence of movements like #MeToo—and reveal what’s really behind them: the rise of “new power.”
For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This “old power” was out of reach for the vast majority of people. But our ubiquitous connectivity is making possible a different kind of power. “New power” is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency—and it is most forceful when it surges.
New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism and pop culture, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right’s “intensity machine.”
In an era increasingly shaped by new power, this ground-breaking book offers us a new way to understand the world – and our role in it.
THE BATTLE BETWEEN OLD AND NEW POWER IS DEFINING WHO GOVERNS US, HOW WE WORK, AND EVEN HOW WE THINK AND FEEL.