Marketing Week
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Marketing Week, Ellen Hammett
Marketing Week reviews the latest books for marketers…
New Power by Jeremy Heimans and Henry Timms. For most of human history, power was something to be seized and guarded. We lived in a world of rulers and subjects. But something has changed. From Jeremy Corbyn to Donald Trump; from taxis to B&Bs; from YouTube sensations to the emergence of ISIS; in our new hyper-connected world, ideas and movements can spread and flourish with astonishing force and speed. Jeremy Heimans and Henry Timms confront some of the biggest stories of our time and trace how ‘new power’ is the key to understanding where we are and who will prosper in the 21st century.
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