Why crowdfunding heralds a new power, and what this means for small businesses and start-ups

Bytestart, John Auckland

Look around at the world’s many unpredictable events and it could not be clearer that our political, and social, tectonics plates are shifting.

Fueled by the digital revolution of young technology adoptees who are now reaching adulthood, it is in many ways unsurprising that the connected generation is rejecting old leadership paradigms, and favouring the peer-to-peer model over outdated intermediaries.

As the plates shifted, crowdfunding has been able to blossom, and its societal impact is far more radical than you might realise.

My prediction is that by 2030, all worthwhile ideas will be brought to life via crowdfunding.

As the crowd increasingly becomes the zeitgeist, the perceived wisdom of industry leaders loses its resonance. In other words, pluralism is overtaking individualism. It won’t be too long before all new ideas and brands will not be trusted unless they’ve first gained the trust of the crowd.

This is, of course, just a prediction. However, I’m not the only one theorising this radical shift. In New Power, the fascinating new book by Henry Timms and Jeremy Heimans, the pair propose that we’re trading 20th Century values for new power values of disintermediation – leaderless movements and crowdsourced ideas.

Read more