Big Think
Big Think, Jeremy Heimans
The election of Donald J. Trump surprised many, most of all the Democrats. Jeremy Heimans, a political activist and the Founder of the online media company Purpose, explains it simply: Donald Trump won the internet, and thus won the presidency. Heimans is a political activist and the Founder of the online media company Purpose, explains it simply: Donald Trump won the internet, and thus won the presidency. It’s largely the same way the NRA stays in the public eye: through dominating the conversation. Trump and the NRA, for all their foibles, are both masters at what Heimans calls “New Power” — being able to seize the moment and keep people talking — and anyone attempting to beat him needs to become a master at it, too. Jeremy’s new book is the highly recommended New Power: How Power Works in Our Hyperconnected World-and How to Make It Work for You.
Watch the video