"How to build a successful movement in 4 steps"

IDEAS.TED, Jeremy Heimans + Henry Timms

There’s a kind of Hunger Games occurring among organizations and brands to seize people’s attention and loyalty. Here’s what it takes to win power in today’s hyperconnected age, according to activists Jeremy Heimans and Henry Timms.

Today, we have the capacity to make movies, friends or money; to spread hope or spread our ideas; to build community or build up movements; and to spread misinformation or propagate violence on a vastly greater scale and with greater potential impact than we did even a few years ago. Yes, this is because technology has changed. But the deep truth is that our behaviors and expectations are changing too.

Think of the hoodie-clad barons who sit atop online networks a billion users strong. The rank political outsiders who have raised passionate crowds and swept into office. The everyday people, businesses and organizations who are leaping ahead in a hyperconnected world — while others fall back.

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